PRIVACY POLICY

1. Introduction & Scope

At Dofit Wears ("Dofit", "we", "our", or "us"), including our cultural capsule brand Àṣà by Dofit, we are deeply committed to safeguarding the privacy and digital sovereignty of our customers. This Privacy Policy outlines how your personal information is gathered, utilized, stored, and protected across our website (dofit-website.vercel.app), our WhatsApp concierge ordering channels, and any related physical pop-ups or private fittings in Lagos, Nigeria.

2. Information We Collect

We collect personal information solely to provide a seamless, bespoke activewear shopping experience and fulfillment pipeline:

• ✦
  Order & Contact Details: Full name, WhatsApp phone number, email address, delivery street address, city, and state when placing orders or requesting order tracking.
• ✦
  VIP Newsletter Subscription: Your email address when subscribing to "Stay Plugged In" or drop alerts.
• ✦
  Fitting & Sizing Data: Size selections (XS to XL), fit preferences, and garment customization notes submitted via our WhatsApp concierge or size guide inquiries.
• ✦
  Device & Session Data: Browser type, anonymous analytics, IP address, and items stored in your local shopping bag cache.

3. How We Use Your Information

• ✦Processing, routing, and dispatching orders via verified motorcycle dispatch (Lagos) and interstate haulage logistics.
• ✦Sending instantaneous WhatsApp order confirmations, tracking references (e.g. #ORD-XXXX), and dispatch notifications.
• ✦Delivering VIP drop notifications, secret promo vouchers, and lookbooks (only for opted-in subscribers).
• ✦Fraud prevention and verification of high-value manual bank transfers.

4. WhatsApp Communications

When you initiate checkout or chat with our team, your conversation is encrypted end-to-end according to WhatsApp's protocols. We never share your phone number with external telemarketers, third-party advertisers, or unsolicited spam networks.

5. Your Rights Under NDPR

In accordance with the Nigeria Data Protection Act and international privacy principles, you have the right to:

• ✦Request a copy of the personal information we hold on file for your customer profile.
• ✦Request prompt rectification of outdated phone numbers or delivery addresses.
• ✦Unsubscribe from marketing emails or drop notifications at any time with a single click or reply.
• ✦Request the deletion of your customer record once outstanding deliveries are successfully fulfilled.

6. Contact Data Protection Officer

If you have questions regarding this Privacy Policy or wish to exercise any of your data rights, please contact our team via WhatsApp at +234 901 694 6854 or email privacy@dofit.fit.